Immersive Hong Kong
Dooh Advertising
Dooh Advertising
The “Immersive Hong Kong” roving exhibition has opened in Dubai at The Beach, Jumeirah Beach Residence, as part of the Hong Kong Special Administrative Region Government’s international promotional efforts. The exhibition uses interactive art and technology to showcase Hong Kong’s attractions, business opportunities, and unique cultural features, inviting visitors to explore the city’s vibrant lifestyle.
This event is the fifth stop of the travelling exhibition, following presentations in cities such as Jakarta, Bangkok, Kuala Lumpur, and Guangzhou. It highlights Hong Kong’s creativity, innovation, and cultural vibrancy, featuring performances, interactive games, and other engaging activities to connect with audiences in the Middle East.
Located within the Mini Gate section of Dubai International Financial Centre, a well-designed pedestrian zone that acts as a connector between key office towers and lifestyle outlets. This area is characterised by its sheltered walkways, modern architecture, and curated mix of cafés, restaurants, and boutique retail, making it a popular route for professionals during work hours as well as visitors during evenings.
Located within the same vibrant Dubai International Financial Centre, the DUO screens are surrounded by premium office towers, retail outlets, and dining destinations, ensuring constant exposure throughout the day. As a result, advertisers can benefit from this digital platform by delivering dynamic and engaging content that strengthens brand presence in one of Dubai’s most prestigious business districts.
Immersive Hong Kong is a travelling exhibition that uses interactive art and technology to showcase Hong Kong’s culture, attractions, business opportunities, and lifestyle to international audiences.