Goddess of Victory: Nikke x Evangelion
Dooh Advertising
Dooh Advertising
The collaboration between Tencent’s mobile game Goddess of Victory: NIKKE and the popular anime Neon Genesis Evangelion was promoted through an advertising campaign to highlight its official launch. The campaign showcased exclusive in-game content inspired by the anime, including themed characters, visuals, and special events, aiming to attract both gaming enthusiasts and anime fans while creating excitement around this cross-over experience.
Located at the junction of Middle Road and Bencoolen Street in Bugis, the Nearby Middle Road The Fortune Centre Singapore Digital Outdoor Advertising offers brands a prime platform in a bustling urban hub. Surrounded by landmarks such as Bugis Junction, InterContinental Hotel Singapore, and Singapore Management University, the screen reaches a diverse audience of students, families, tourists, and local professionals. With the mall itself brimming with unique shops, vegetarian-friendly restaurants, and cultural attractions, the display naturally captures attention from people exploring both the area and the hidden gems within Fortune Centre.
The Sim Lim Tower Nearby Jalan Besar Singapore Digital Screen Advertising provides a complementary platform targeting tech-savvy shoppers and electronics enthusiasts. Positioned above the building entrance, the screen engages visitors drawn to the mall’s large electronics stores, nearby food courts, schools, and boutique shops. Its strategic location ensures high visibility among both locals and tourists, creating a connected advertising opportunity that naturally extends the reach of campaigns from Fortune Centre to the surrounding Jalan Besar district.
Collaborations between Tencent and Japanese anime mobile games bring together popular gaming platforms and well-known anime franchises to create unique crossover experiences. These partnerships often feature exclusive in-game content, themed characters, and special events that attract both gamers and anime fans worldwide.